AWS is how fans get closer to the world's game
AI-powered experiences that connect every fan to the beautiful game, in real time
What happens when a football league goes all-in on AI
Bundesliga leverages AWS's cutting-edge AI capabilities to revolutionize fan engagement, media production, and data services. From AI companions that answer questions in real time to automated commentary that breaks language barriers, this is what it looks like when a global league puts technology at the center of the fan experience. This partnership combines decades of match data with AWS AI and cloud infrastructure to create tools that make football more accessible, more personal, and more engaging for fans at every level.
Ask anything about the match. Get answers live.
Meet Captain: your AI companion for the Bundesliga. Captain lives inside the official Bundesliga App, giving fans a knowledgeable companion with 3 skill levels to align the match to their own expertise. Ask a question in natural language and get instant answers grounded in official Bundesliga data. Search and watch match highlights, player compilations, and historical clips directly in the chat. Captain thinks ahead, with the right insight at the right moment so fans never miss what matters. Built on Amazon Bedrock and Amazon Nova, Captain is agentic AI in production for 1B+ fans worldwide.
Data Story Finder: Transforming live match data into compelling narratives
Data Story Finder is the editorial engine built for live broadcast. As the match unfolds, it surfaces relevant narratives for broadcasters. From seasons of match data, player statistics, and tactical insights—delivered to commentators in milliseconds. Compare a striker's conversion rate across campaigns, surface every late equalizer from the past five years, or identify record-breaking moments the instant they happen. Powered by the same AWS data foundation that processes 200M data points per match, it equips broadcast teams with the context they need to tell richer stories in real time.
With AI Live Ticker, get real-time commentary when you need it
Broadcasters need to reach fans everywhere, in every language, without delay. AI Live Ticker transforms 200 million match data points into automated, multilingual commentary as events unfold on the pitch. Built on a fully serverless AWS architecture using Amazon Bedrock, the solution generates real-time narratives within seconds of live action and scales across multiple concurrent matches. AI Live Ticker helps broadcasters bridge language barriers and bring the beautiful game to more fans around the world.
The technology that brings fans closer to the world's game
Go deeper into the AWS and Bundesliga story
See how data and AI transform the fan experience from every angle
Inside the partnership: AI at the heart of Bundesliga
Bastian Zuber on how AWS and the DFL are building the future of football intelligence
Bundesliga Match Facts powered by AWS
Explore the official match data driving real-time insights for fans and broadcasters
How AWS and the Bundesliga connect fans to the game
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